Disney's Aladdin JR. is a dynamic program developed as a way for schools to introduce theater in the classroom, while providing the tools necessary to produce their very own musical production of Aladdin. In 2018, I was asked by Disney Theatrical Group to create the entire brand identity system complete with the logo, illustrations, and ShowKit® Materials.

In addition, I worked with the Licensing Department to conceptualize and produce an immersive exhibit for The Junior Theater Festival. The idea for the exhibit was to create a reimagined version of the Cave of Wonders, including multiple interactive areas for social engagement.

  • Client

    Disney Theatrical Group

  • Deliverables

    Art Direction / Branding / Experiential Design / Motion Graphics

  • 3D Floor Mural by Joe Hill

  • Press

    The New York Times

All attendees were invited to share "a wish, or two, or three" on colorful boxes with the provided gold coins. Throughout the three-day event, each seven-foot structure gradually transformed into a magical mound of treasure filled with heartwarming responses. Attendees also had the opportunity to take a magic carpet ride through JTF on a custom 3D floor mural, while posing for a photo with the magic lamp from the original hit Broadway musical.

With a little help from our friends in Agrabah, we developed a fun and engaging social media video to further promote Aladdin JR. to children, parents, and teachers. My duty for this project was to shoot and design the video.