The Lion King Experience - JTF Exhibit
Category: Art Direction/Branding/Experiential Design
Client: Disney Theatrical Group
The Junior Theater Festival in Atlanta is the largest celebration of musical theater for young people and is produced by the Junior Theater Group and iTheatrics. I was asked by Disney Theatrical Group to design and develop an environmental exhibit to promote their licensed version of The Lion King Experience for the 2016/2017 Junior Theater Festival. Disney's The Lion King Experience is a dynamic program developed as a way for schools to introduce theater in the classroom, while providing the tools necessary to produce their very own production of The Lion King.
The exhibit featured a collapsible four-piece wooden installation of The Tree of Life, which included a collaborative drum circle to symbolically represent the heartbeat and pride of Africa. All attendees were asked "what does pride mean to you?" and invited to share their responses on colorful totems that were attached to the Tree of Life, creating a heartwarmingly interactive art installation throughout the three-day event. Depending on the day and time, viewers experienced atmospheric changes through programmed moving lights that created sunset, nightfall, and thunderstorm scenes.