The Hunchback of Notre Dame Mailer
Category: Branding/Packaging/Direct Marketing
Client: Disney Theatrical Group/Music Theatre International
In 2016, I had the privilege to work with Art Director, Eric Emch, on a direct mail marketing package for the new stage adaptation of Disney's The Hunchback of Notre Dame. The limited edition package included a studio cast recording, libretto book and a mini press brochure that was sent to several people in the theater industry, including Tony Award voters. Also included was a special introductory letter from Music Theatre International President, Drew Cohen.
My responsibility was to create the custom package design, as well as the press brochure and introductory letter. It was a very fun project to work on, and it generated a lot of sales for professional licensing.