Disney Theatrical Licensing Brand Refresh

Category: Art Direction/Branding/Interactive Exhibit
Video Design By: Brandon Fake
Client: Disney Theatrical Group

In 2017, I was asked by Disney Theatrical Group to refresh their licensing division with a new visual and technological approach.

The main objective of the refresh was to help customers easily explore our licensed show catalog and understand how to self-produce their own live Disney show in their communities, whether someone is producing a show for the first time, or for the one-hundred-and-first-time. The identity is designed to be welcoming to a wide demographic, including directors, teachers, and actors of all ages. Images of actors from several age brackets were layered throughout the background art, creating a personal touch to each piece of supporting collateral.

The transportable trade show exhibit features two interactive touch-screen kiosks, with an interface that guides the user with step-by-step directions on how to produce their very own Disney show. As an accompanying aesthetic touch, LED marquee lights were attached to the tension fabric backdrop with custom grommets.