Aladdin JR. - JTF Exhibit

Category: Art Direction/Branding/Experiential Design/Motion Graphics
3D Floor Mural By: Joe Hill
Client: Disney Theatrical Group

The Junior Theater Festival in Atlanta is the largest celebration of musical theater for young people and is produced by the Junior Theater Group and iTheatrics. In 2018, I was asked by Disney Theatrical Group to design and develop an environmental exhibit to promote their relaunch of the licensed version of Aladdin JR. Disney's Aladdin JR. is a dynamic program developed as a way for schools to introduce theater in the classroom, while providing the tools necessary to produce their very own production of Aladdin.

The exhibit featured a reimagined version of the Cave of Wonders, including multiple interactive areas for social engagement. All attendees were invited to share "a wish, or two, or three" on colorful boxes with the provided gold coins. Throughout the three-day event, viewers experienced each seven-foot structure transform into treasure, filled with several heartwarming responses. Attendees also had the opportunity to take a magic carpet ride through JTF on a custom 3D floor mural, while posing for a photo with the magic lamp from ALADDIN, the hit Broadway musical.

With a little help from our friends in Agrabah, we developed an engaging Aladdin JR. social media video that was geared to children, parents, and teachers at JTF.

For more information, visit The New York Times Article.